"Integrate The Power Of the Internet Into Your Insurance Industry Marketing Activities"

Insurance Industry Internet Marketing.

For many of us in the insurance industry, going forward requires a different plan for gaining new relationships & new business than we’ve had in the past.

Agents & Brokers have begun to understand that Internet Marketing may not completely replace current marketing systems, but many are considering if Internet Marketing should become at least a part of marketing strategy going forward.

We all know that the internet is transformational and changing business at an accelerated pace.

If we don’t change, we run the risk of becoming irrelevant and replaced by people and organizations adapting to the new marketplace environment.

Many businesses would like to move more of their marketing online, but they aren’t sure how to do so effectively.

The Insurance Media University, in conjunction with the AIMS Society, is prepared to provide you with a blueprint to enable you to integrate the power of Internet Marketing into your business organization and marketing activities.

It is no wonder that there is some confusion on the topic. Much of what we hear and read is presented in the context that a single segment of Internet Marketing defines the entire concept. This following example may seem nonsensical, but it makes the point: A tire is not a car, it is only part of a car; and social media is not Internet Marketing, it is only part of Internet Marketing.

The course syllabus is largely built around the two critical factors in successful online marketing:

There are proven methods of creating a sufficient (massive) stream of visitors to your website. Here is a partial list in order of importance; although the order could be debated, all have value and all should be integrated into a marketing strategy.

• SEO (Search)

• Google Adwords (PPC - Pay-Per-Click)

• E-Mail Campaigns

• E-Zines (Online Newsletters)

• Webinars & Tele-Seminars

• Social (Search) Media

• News & Press Releases

• Blogs Posts

• Content including Audio / Video

Search is different than other types of advertising (which is why it is so exciting). Print - television - radio: people are there for the content and, while they are there, they are exposed to an advertisement.

Think about how that compares with the way that search works. Someone is on their computer searching for something specific. They are sitting at their computer t-y-p-i-n-g a word or phrase that may pertain directly to your product or service.

They may find you, or, if you are not visible they may find your competitor. Capitalizing on this requires a different strategy than what most of us have used in the past.

Google AdWords is the twin of search except you have much more control over how and when your website information appears when certain keywords and phrases you have chosen are searched. One of the best features of this amazing marketing tool is that you only pay if somebody actually clicks through to your website. Otherwise you pay nothing for the display of your ad.

E-Mail is a huge opportunity to market to a (segmented) list that you own. Anyone that is or could ever be a prospect for your product or services should be on that list unless they have opted out. Your list and auto-responder program allows you to implement a long-term marketing campaign that could include communication pieces such as: E-mail Campaigns, Offers, Newsletters , Follow-Ups , Advertisements, etc.
 

All online classes are hands-on sessions with each step of what you need to do explained in precise detail. Plus they will be recorded so you can go back and review them as many times as you feel you need to.

E-zines are very effective at helping to generate a steady flow of traffic to your website. You may not want to wait for your web site to be listed in the search engines or for AdWords traffic. Advertising in E-zines can bring you this traffic frequently and at regular intervals.  Responses are almost instantaneous and in an online newsletter your website URL and email are hyperlinked and the people reading your ad are (as opposed to a print or direct mail piece) online. This makes them just a click from visiting your website or sending you an email. Webinars & Tele-Seminars are one of the best ways to generate highly qualified sales leads or help educate new or existing customers about your products and services. All registrants are a potential client and attendees are familiar with your products, services, solutions, and value that you can bring to them. In addition, you can make a recording for later playback if you want

Social Media is vastly misunderstood as a vehicle for driving traffic to your website. From this point forward our recommendation is when you hear someone say social media, think: Social "Search" Media.

It’s about the "search" as much as it is the "social" and in this lesson plan you will learn information that will turn you into a "raving fan" of Social Search Media.

You may not be all that interested in using social media to update friends on the latest movie last you saw, but when people you know and people you don't know find you via a search that was successful because of one of your social media pages, you will be convinced there are aspects to using this medium the right way; the way that brings you new business opportunities.

News, Press Releases and Blogs are important for several reasons not the least of which is that as they are picked up by other sites and blogs. They provide what is known as a back-link to your website pages helping to drive traffic to your website via SEO.

Audio and Video have awesome power in key situations. It does take a bit more expertise, but the techniques for recording and replaying video are becoming easier to use daily. The bump they can give to results make them worth the extra effort to learn.

A website “conversion” is a customer action. That could mean a sale, data capture, or a prospect initiated contact (they call you)  depending on the goal of your website.

There is a science to conversion and a great body of knowledge exists on the subject. This is due to a scientific approach referred to as analytics and a proven marketing best practice known as split-testing. The digital nature has allowed for the analysis and testing of millions of web page choices.

Guessing in this area could border on being labeled as ridiculous when you benchmark each component against a known best practice.

Regardless of your particular conversion goal, you will be taught how to succeed at converting your website visitors to your objective.

A 2-day live session with workbook for this course is $1,497.00 By changing the 10-part online training with workbook to online, we are able to reduce the fee to $297.00 per person. Plus you receive our guarantee of satisfaction – if you don’t feel the 10 sessions are going to be worth your investment after the first session, you may request a full refund of your tuition; and you get to keep your Lesson 1 Workbook. The question we like to ask is how many new clients do you need to gain to recoup an investment of $297.00?

ENROLLMENT PAGE

BONUS: Your successful completion of this course makes you eligible to complete the test for your "IMIM" Designation (Insurance Media Internet Marketing) - - included in your course fee.

CLASS SCHEDULE - All sessions will begin at 2:00 EST and will last for approximately 1 hour. Plus they are recorded so if you miss a class or want to watch the presentation again, you can go back and review them as many times as you feel you need to. Tue. – August 10 - Session  1 - Researching Your Niche – Discovering Your Keywords Tue. – August 17 - Session  2 - Website Enrichment - Using HTML to Optimize Your Home Page For SEO / EO Tue. – August 24 -Session  3 - PPC (Pay-Per-Click) Creating Your Ad Words Account Tue. – August 31 - Session  4 - Landing Page Conversion; Massively Disregarded In Importance Tue. – September 7 - Session  5 - Your E-Mail Campaign / Auto-Responders Tue. – September 14 - Session  6 - Social (Search) Media Checklist Tue. – September 21 - Session  7 - Press Releases, Articles, Blogs, & Posts Tue. – September 28 - Session  8 – Online Meetings (Webinars & Tele-Seminars) Tue. – October 5 - Session  9 - Advanced Website Traffic & Conversion Techniques (Audio, Video, Shopping Carts & Merchant Services) Tue. – October 12 - Session 10 - Analytics & Metrics, Content Management (Word Press), Mobile Marketing, Putting It All On Autopilot

Note: These lessons have been customized and adapted specifically for the property & casualty insurance agent.

These are hands-on sessions with each step of what you need to do, explained in precise detail. Plus they will be recorded so you can go back and review them as many times as you feel you need to.

You are in a great position. Most of the insurance industry is yet to catch on to Internet Marketing. By acting now, you give yourself several strategic advantages including:

• Website Domain Capture - Gain the most competitive website URL's that align most strategically with the most coveted keywords for your geographic and industry niche. (STOP: - - "It is O.K. to have more than one website and use specific websites for specified marketing purposes such as improving conversion ratios.")

• Google Search Ranking - It takes time to move into the top search positions, but you can beat your competition and once you are the leader, your dominance will help keep you there

• Google Relevancy - Establish your relevancy now while competition is less and your ranking will go up and your cost per click will remain low. You will be shown exactly how you can win over much larger and better financed opponents through relevancy.

• Website Back-Links - Build the relationships and back-links now before other entrants catch on.

Start the process to tower over all others in your geographic and / or industry niche.
At the end of 10 weeks you will be armed with all the information and tools you
need to generate a substantial amount of new relationships and new business.

ENROLLMENT PAGE

Note: Your Receipt Will Show As -
 IBroadcast - National Association Of Professional Enrollment Association

You receive our  "Satisfaction Guarantee" if you don’t feel the 10 sessions are going to be worth your investment after the first session, you may request a full refund of your tuition; and you get to keep your Lesson 1 Workbook.

Let Technology Do Some Of The Heavy Lifting For You!